Server-side tracking of customers and revenue to Google, Meta and Klaviyo boosts performance
- Stores using it
- — Not detected yet
- Rating
- 4.8 / 5 144 reviews
- Price
- $199 / mo Free plan available
- Launched
- January 2017 United Kingdom
Screenshots
About Littledata ‑ The Data Layer
Merchants highly value this app for enhancing data accuracy and integration between Shopify and analytics tools like Google Analytics and Facebook. It effectively tackles modern tracking issues such as iOS 14+ updates and cookie restrictions with features like server-side tracking. The app supports crucial integrations like Klaviyo and ReCharge, and is praised for reliable data syncing and reporting. Customer support is noted for being responsive and helpful.
Server-side tracking of customers and revenue to Google, Meta and Klaviyo boosts performance
Littledata pioneered server-side tracking for Shopify, connecting first-party customer data into Google Analytics, Google Ads, Meta Ads (Facebook and Instagram), TikTok, Pinterest and Klaviyo. Reliably linking revenue to marketing channels boosts marketing attribution and fuels higher performing campaigns. For Klaviyo, get more revenue from the same abandonment flows by identifying opted-in customers. For Google, get a tracking upgrade over Google & YouTube app, with Enhanced Conversions.
- Increase abandoned cart flows revenue in Klaviyo with improved flow triggers
- Enhanced Conversions for customer matching and lower CAC in Google Ads
- Improved Event Match Quality Score in Meta Conversions API
- Power up Google Analytics (GA4), tracking checkout steps and recurring orders
- Built for data experts - making it ridiculously easy to get accurate data
Features
- Abandoned cart
- Ad spend
- Audience segments
- Checkout analytics
- Conversion tracking
- Cost per acquisition
- Custom audiences
- Data export
- Demographic
- Demographic analysis
- Device
- Engagement metrics
- Event tracking
- Event-based
- Funnel analysis
- GDPR compliance
- Lifetime value (LTV)
- Location-based
- Lookalike audiences
- Multi-store reports
- Page views
- Performance tracking
- Pixel tracking
- Product category
- Purchase tracking
- ROI analysis
- Retargeting
- Segmentation
- Traffic source
- UTM attribution
- UTM tracking
Littledata ‑ The Data Layer pricing
Free plan available · Free trial · From $199 / month. Prices in USD; check the App Store for the latest.
-
Flex
Free to install
- $0.35 per Shopify order tracked
- $0.35 per Shopify order tracked
- Accurate tracking of customer events
- Email and chat support
- 30-day free trial included
-
Standard
$199 / month
1910 billed yearly (save 20%)
- $0.20 per order over 1,500 orders
- All destinations are included
- Up to 1,500 orders/month
- Accurate tracking of customer events
- Marketing attribution boost
- Email and chat support
-
Pro
$449 / month
4310 billed yearly (save 20%)
- $0.10 per order over 5,000 orders
- All destinations are included
- Up to 5,000 orders/month
- Accurate tracking of customer events
- Marketing attribution boost
- Private webinars
- Priority support
-
Plus
$990 / month
9504 billed yearly (save 20%)
- $0.04 per order over 10,000 orders
- All destinations are included
- Up to 10,000 orders/month
- Managed onboarding
- Analytics training
- Multiple country stores
- Guaranteed uptime
- Headless tracking
Shopify stores using Littledata ‑ The Data Layer
We haven't detected Littledata ‑ The Data Layer on a live Shopify store yet. We recognise the apps that leave a trace in a store's code; some apps run only in the admin or the checkout.
Detect apps on any storeFAQ
Littledata ‑ The Data Layer: FAQ
Server-side tracking of customers and revenue to Google, Meta and Klaviyo boosts performance
Littledata ‑ The Data Layer has a free plan; paid plans start at $199 a month.
We haven't detected Littledata ‑ The Data Layer on a live Shopify store yet. Scan any store on ShopScan to see the apps it runs.
Littledata ‑ The Data Layer is built by Littledata, based in United Kingdom, and launched in January 2017.
4.8 out of 5 from 144 reviews on the Shopify App Store.