About Baseline
A brutalist-inspired theme for a beautifully-curated storefront. We detect it on 2,843 live Shopify stores, most of them in United States.
Features
The 24 features Baseline lists on the Theme Store. Each links to the other themes that have it.
Cart and checkout
Marketing and conversion
Merchandising
Shopify stores using Baseline
We detect Baseline on 2,843 live Shopify stores, 0.1% of all the stores we track. Most of them are in United States.
- Stores using it
- 2,843
- Share of stores
- 0.1%
- Median products
- 31
- With a contact email
- 31.5%
| # | Store | Location | Products | Apps | Scan |
|---|---|---|---|---|---|
| 1 | 1804 Books 1804books.com | New York, United States | 654 | 9 | Scan |
| 2 | MURI muri-drinks.com | Nordhavn, Denmark | 18 | 14 | Scan |
| 3 | CNPUSA cnpusa.com | Woods Cross, United States | 126 | 14 | Scan |
| 4 | enoshop enoshop.co.uk | United Kingdom | 35 | 9 | Scan |
| 5 | Aavia aavia.io | New York, United States | 2 | 11 | Scan |
| 6 | The Travel Almanac travel-almanac.com | Tallinn, Estonia | 19 | 5 | Scan |
| 7 | PPS popseekl.com | Milano, Italy | 8,049 | 7 | Scan |
| 8 | Craighill craighill.co | Brooklyn, United States | 49 | 21 | Scan |
| 9 | Kesha kesha.store | San Francisco, United States | 81 | 13 | Scan |
| 10 | one nova onenova.jp | 世田谷区, Japan | 13 | 12 | Scan |
See the top 100 stores using Baseline
Where these stores are
What these stores sell
Apps used with Baseline
The apps most often installed on the 2,843 stores running Baseline, and the share of those stores with each one.
- Shop 73.4%
- Klaviyo: Email Marketing & SMS 25.7%
- Mailchimp Email SMS Marketing 13.8%
- Mailchimp Forms: Capture Leads 12.7%
- Judge.me Product Reviews 10.8%
- Pinterest 8.9%
- Consentmo GDPR Compliance 4.7%
- Microsoft Clarity: AI Insights 4.2%
- Brevo PushOwl: Email,Push,SMS 3.8%
- Upcart—Cart Drawer Cart Upsell 3.8%
- Google & YouTube 3.6%
- Bundle & Upsell AI ‑ LimeSpot 3.5%
What merchants say about Baseline
The latest reviews on the Shopify Theme Store, where 99% of 92 are positive.
-
Positive Jan 30, 2026
Really great theme. Easy to customise, easy to use, and makes your shop look slick and clean. The team who design the theme are very helpful and quick with any queries, and have sorted out a couple of customisation requests I have sent over swiftly and efficiently. Highly recommend.
— Slugtown Store
-
Positive Oct 15, 2025
Great theme visually and great team behind them. Strongly recommend
— Macbeth Global
-
Positive Sep 24, 2025
This theme is so professional looking while having a ton of great customization options to make your brand standout. People have been impressed with our site when they know we didn't have it custom built.
— Another Corner
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Positive Sep 11, 2025
This is a very cool theme to work with. Also, the developers are SO responsive and helpful.....i've emailed with questions a couple times and they always respond promptly with simple solutions... and even sent a video tutorial to show me specifically how to fix my issue. Thank you for the tech support and also for developing such a great theme!
— D.S. Phantom & Co.
FAQ
Baseline theme: FAQ
A brutalist-inspired theme for a beautifully-curated storefront.
No. Baseline costs $360, a one-time payment on the Shopify Theme Store; you can try it on your store for free before buying.
ShopScan detects Baseline on 2,843 live Shopify stores, 0.1% of all the stores we track. Most are in United States (880).
Baseline is built by Switch, based in Australia; the current version is 4.0.0.
24 Theme Store features, including cart notes, in-store pickups, slide-out cart, blogs, promo banners, promo popups.
Shop (73.4%), Klaviyo: Email Marketing & SMS (25.7%), Mailchimp Email SMS Marketing (13.8%) are the apps most often installed on stores running it.
99% of its 92 reviews on the Shopify Theme Store are positive.