About Dawn
A minimalist theme that lets product images take center stage. We detect it on 533,684 live Shopify stores, most of them in United States.
Features
The 28 features Dawn lists on the Theme Store. Each links to the other themes that have it.
Cart and checkout
Marketing and conversion
Merchandising
Shopify stores using Dawn
We detect Dawn on 533,684 live Shopify stores, 26.2% of all the stores we track. Most of them are in United States.
- Stores using it
- 533,684
- Share of stores
- 26.2%
- Median products
- 19
- With a contact email
- 11.2%
| # | Store | Location | Products | Apps | Scan |
|---|---|---|---|---|---|
| 1 | Atari® atari.com | New York, United States | 396 | 19 | Scan |
| 2 | Magnolia magnolia.com | Waco, United States | 2,811 | 10 | Scan |
| 3 | Palm palm.com | San Francisco, United States | — | 3 | Scan |
| 4 | WEGO ONLINE STORE wego.jp | 港区, Japan | 12,238 | 5 | Scan |
| 5 | Modiphius Entertainment modiphius.net | London, United Kingdom | 1,660 | 20 | Scan |
| 6 | Sleep Doctor sleepdoctor.com | Jacksonville Beach, United States | 392 | 15 | Scan |
| 7 | Ascension ascensionpress.com | Newark, United States | 1,163 | 16 | Scan |
| 8 | Giunti Editore giunti.it | Milano, Italy | 25,001 | 18 | Scan |
| 9 | Backyard Brains backyardbrains.com | Ann Arbor, United States | 37 | 9 | Scan |
| 10 | Lucy & Yak lucyandyak.com | Barnsley, United Kingdom | 709 | 19 | Scan |
See the top 100 stores using Dawn
Where these stores are
What these stores sell
Apps used with Dawn
The apps most often installed on the 533,684 stores running Dawn, and the share of those stores with each one.
- Shop 63.3%
- Judge.me Product Reviews 20.2%
- Klaviyo: Email Marketing & SMS 9.3%
- Pinterest 7.7%
- Brevo PushOwl: Email,Push,SMS 4%
- Mailchimp Email SMS Marketing 3.6%
- Mailchimp Forms: Capture Leads 3.5%
- PageFly Landing Page Builder 3.5%
- Rivyo : Reviews & Loyalty 3.5%
- Bundle & Upsell AI ‑ LimeSpot 3.5%
- Google & YouTube 3.2%
- PC ‑ Custom Product Options 3%
What merchants say about Dawn
The latest reviews on the Shopify Theme Store, where 36% of 267 are positive.
-
Positive Jan 16, 2026
I've been using this theme for years now. It's user friendly and does the job! One note that's come up recently - it would be really helpful if a customer had to select their variant before being able to add to cart. Right now, a variant is selected by default, so if a customer is just quickly shopping they might miss that there are options to choose from. Not a big deal, just a small UX detail!
— Kelsey Eleanor Studio
-
Positive Jan 8, 2026
this is a great theme it works well for different applications and with a little know how the code can be customized to fit different needs, also the new speed updates are great, Ive used several free themes that were discontinued so i had to rebuild several sites on to this theme and i like it much more than previous themes i was using. Only bad reviews i see on this are mostly from incompetence.
— BZ Tent Rentals
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Positive Dec 21, 2025
I'd say it's normal good for a free theme. There's a limited amount of free themes on here so given that it def is valid. It doesnt offer a ton of control or anything but i can apprecaite the effort that went into it! It works well for a beginner site no complaints really
— Bulk Fuel
-
Positive Dec 21, 2025
I really have used this theme to the most of its ability. My buisness has grown a lot and it has done a great job for me overall. I feel only recently after years of using it am i finding some features id really like to have that arent there, like color swatches on the collections pages.
— Salinity Swimwear
FAQ
Dawn theme: FAQ
A minimalist theme that lets product images take center stage.
Yes, Dawn is a free theme on the Shopify Theme Store.
ShopScan detects Dawn on 533,684 live Shopify stores, 26.2% of all the stores we track. Most are in United States (242,854).
Dawn is built by Shopify, based in Canada; the current version is 15.4.1.
28 Theme Store features, including cart notes, in-store pickups, quick buy, blogs, cross-selling, faq page.
Shop (63.3%), Judge.me Product Reviews (20.2%), Klaviyo: Email Marketing & SMS (9.3%) are the apps most often installed on stores running it.
36% of its 267 reviews on the Shopify Theme Store are positive.