- Stores using it
- 2,765 0.1% of stores we track
- Price
- $250 One-time, free trial
- Reviews
- 94% positive of 369
- Top country
- United States 1,431 stores
About Icon
Fast and feature-packed for trendsetting fashion brands. We detect it on 2,765 live Shopify stores, most of them in United States.
Features
The 49 features Icon lists on the Theme Store. Each links to the other themes that have it.
Cart and checkout
Marketing and conversion
Merchandising
Shopify stores using Icon
We detect Icon on 2,765 live Shopify stores, 0.1% of all the stores we track. Most of them are in United States.
- Stores using it
- 2,765
- Share of stores
- 0.1%
- Median products
- 110
- With a contact email
- 16.9%
| # | Store | Location | Products | Apps | Scan |
|---|---|---|---|---|---|
| 1 | The Caviar Co. thecaviarco.com | San Francisco, United States | 52 | 20 | Scan |
| 2 | Pretavoir pretavoir.co.uk | Glasgow, United Kingdom | 24,411 | 23 | Scan |
| 3 | Clarke's Bookshop clarkesbooks.co.za | Cape Town, South Africa | 7,674 | 1 | Scan |
| 4 | Proper Music propermusic.com | Dartford, United Kingdom | 25,001 | 14 | Scan |
| 5 | Stephen Paulus Music stephenpaulus.com | Brooklyn, United States | 473 | 10 | Scan |
| 6 | Banded banded2gether.com | Nashville, United States | 458 | 10 | Scan |
| 7 | Harvest & Mill harvestandmill.com | Berkeley, United States | 135 | 9 | Scan |
| 8 | Glamour Jewellery glamour-jewellery.com | Cairo, Egypt | 1,020 | 4 | Scan |
| 9 | Sabor Frappé saborfrappe.com | Vega Baja, United States | 5 | 12 | Scan |
| 10 | SLEEPS BROTHERS. whileshesleeps.com | Sheffield, United Kingdom | 92 | 16 | Scan |
See the top 100 stores using Icon
Where these stores are
What these stores sell
Apps used with Icon
The apps most often installed on the 2,765 stores running Icon, and the share of those stores with each one.
- Shop 76.9%
- Pinterest 29.5%
- Klaviyo: Email Marketing & SMS 20.3%
- Mailchimp Email SMS Marketing 19.4%
- Judge.me Product Reviews 17.2%
- Mailchimp Forms: Capture Leads 15.6%
- Instafeed ‑ Instagram Feed 7.2%
- Smile: Loyalty Program Rewards 6.3%
- Google & YouTube 6.3%
- Privy ‑ Email, SMS & Pop Ups 6%
- Brevo PushOwl: Email,Push,SMS 4.6%
- Bundle & Upsell AI ‑ LimeSpot 4.1%
What merchants say about Icon
The latest reviews on the Shopify Theme Store, where 94% of 369 are positive.
-
Positive Aug 25, 2025
We’ve been using the Icon Theme from We Are Underground on our Shopify store for several years now and couldn’t be happier. It’s beautifully designed, highly customizable, and performs exceptionally well across devices. What really sets this theme apart is the fantastic support team. Anytime we’ve had a question or needed help with tweaks, the response has been quick, helpful, and hassle-free. It
— Boho Beach Hut
-
Positive Jun 18, 2025
Great theme and support! The support has been fast and very helpful with small customizations here and there.
— Puppie Love
-
Positive Apr 16, 2025
So glad I chose this theme. More features than most and the support team are fantastic. The team are prompt in replying to queries and are quickly able to find a solution.
— PFC Vintage
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Positive Apr 7, 2025
I purchased the Icon Theme 1 week ago. I found my way around the configuration very quickly. Anyone who understands eCommerce will also be able to use it. We have also booked 1 individual customization by code. This was also implemented without any complications. Then there was a problem at 2.3 output points. And here, too, I was helped quickly and to the point and the task was solved perfectly.
— Mauritius Leatherwear
FAQ
Icon theme: FAQ
Fast and feature-packed for trendsetting fashion brands.
No. Icon costs $250, a one-time payment on the Shopify Theme Store; you can try it on your store for free before buying.
ShopScan detects Icon on 2,765 live Shopify stores, 0.1% of all the stores we track. Most are in United States (1,431).
Icon is built by We are Underground LLC, based in United States; the current version is 12.1.3.
49 Theme Store features, including cart notes, in-store pickups, quick buy, slide-out cart, back-in-stock alert, blogs.
Shop (76.9%), Pinterest (29.5%), Klaviyo: Email Marketing & SMS (20.3%) are the apps most often installed on stores running it.
94% of its 369 reviews on the Shopify Theme Store are positive.