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$100 Beauty

Startup Shopify theme

by Pixel Union

Sleek, minimalist design for single products and small catalogs

  • 82% positive (102 reviews)
  • Version 13.1.1
  • Updated February 2026
Stores using it
940
<0.1% of stores we track
Price
$100
One-time, free trial
Reviews
82%
positive of 102
Top country
United States
550 stores

About Startup

Sleek, minimalist design for single products and small catalogs We detect it on 940 live Shopify stores, most of them in United States.

Shopify stores using Startup

We detect Startup on 940 live Shopify stores, <0.1% of all the stores we track. Most of them are in United States.

Stores using it
940
Share of stores
<0.1%
Median products
5
With a contact email
20.5%
# Store Location Products Apps Scan
1
Firewalla firewalla.com
San Jose, United States 21 13 Scan
2
Flybrix flybrix.com
San Francisco, United States 14 8 Scan
3 Edmonton, Canada 1 11 Scan
4
USBKill usbkill.com
Wan Chai, Hong Kong 11 6 Scan
5
tecla gettecla.com
Toronto, Canada 15 11 Scan
6
Speaksee speak-see.com
Rotterdam, Netherlands — 11 Scan
7
Lehmus Roastery lehmusroastery.com
Lappeenranta, Finland 189 20 Scan
8
OSC / Pilot oscpilot.com
TORONTO, Canada 2 8 Scan
9
Recipeasy recipeasy.io
La Grange, United States 17 13 Scan
10
Pangolin Store pangolinsecured.com
New Taipei City, Taiwan 2 7 Scan

See the top 100 stores using Startup

Where these stores are

  1. United States 550
  2. Canada 87
  3. United Kingdom 63
  4. Australia 60
  5. Germany 21
  6. Netherlands 16
  7. Japan 15
  8. France 13
  9. New Zealand 12
  10. Switzerland 10

What these stores sell

  1. Health 10.2%
  2. Home & Garden 9.5%
  3. Food & Drink 8.2%
  4. Apparel 7.0%
  5. Beauty & Fitness 6.5%
  6. Consumer Electronics 6.5%
  7. Arts & Entertainment 5.6%
  8. Sports 4.1%
  9. Business & Industrial 3.2%
  10. Internet 2.9%

What merchants say about Startup

The latest reviews on the Shopify Theme Store, where 82% of 102 are positive.

  • Positive May 31, 2025

    The Startup theme has worked great for our business website botsy.com for many years. The theme is stable and easy to manage. The very important thing is that their customer support- quick, efficient and helpful. It seems their team is overseas. If you have a question, send it even in the evening and an answer comes by the next morning. Sweat.

    — BOTSY- The Wall Drawing Robot

  • Positive Dec 4, 2024

    The team took time to fix some code in my blog. This was much appreciated as this blog post was important to our customers. Very good customer service.

    — Soundrise

  • Positive May 31, 2024

    Great theme and excellent customer service! :-)

    — Healthspan Holistic

  • Negative Feb 27, 2024

    A rather mediocre template, only slightly better than a free template, but still lacking in some aspects. For instance, there is no option for brand statements in the footer, and the font choice is unappealing. I would like a refund.

    — iFramix

FAQ

Startup theme: FAQ

Sleek, minimalist design for single products and small catalogs

No. Startup costs $100, a one-time payment on the Shopify Theme Store; you can try it on your store for free before buying.

ShopScan detects Startup on 940 live Shopify stores, <0.1% of all the stores we track. Most are in United States (550).

Startup is built by Pixel Union, based in Canada; the current version is 13.1.1.

22 Theme Store features, including cart notes, in-store pickups, quick buy, age verifier, blogs, faq page.

Shop (75.7%), Pinterest (36%), LinkedOption Combined Listings (34.1%) are the apps most often installed on stores running it.

82% of its 102 reviews on the Shopify Theme Store are positive.

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