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Best Shopify apps

Top 25 Marketing and Conversion Apps for Shopify Stores in 2026

Discover top Shopify marketing apps for email, SMS, upselling, discounts, loyalty programs, and abandoned cart recovery to boost your sales.

Apps ranked
25
With a free plan
21
Average rating
4.8 / 5
Installs we detect
1.2M
  1. 2

    Judge.me Product Reviews

    by Judge.me · 48,350 reviews

    5.0

    Sell more with unlimited product reviews, UGC, star ratings, and testimonials

    What merchants say: Merchants value this app for building trust and boosting conversions through customer reviews, including photos and videos. It integrates seamlessly with Shopify, offering features like unlimited reviews, customizable widgets, and automated requests, even on the free plan. The app enhances SEO with rich snippets and supports easy review imports. Merchants praise its reliability, ease of setup, and responsive 24/7 customer support, finding it cost-effective and highly customizable.

    Used by 396,315 stores
    • Free plan
    • Free trial
    • BFS
    • Since 2015
  2. 3

    TikTok

    by TikTok Inc. · 16,032 reviews

    4.8

    Reach more shoppers and grow your business with TikTok Ads and TikTok Shop

    What merchants say: Merchants appreciate this app for its ease of setup and user-friendly interface, which facilitates seamless integration with Shopify. It is particularly effective for marketing to a younger audience through engaging video ads, featuring built-in editing tools and detailed targeting options. The app also offers real-time ad performance tracking and responsive customer support, enhancing campaign management and optimization.

    Used by 15,423 stores
    • Free plan
    • Since 2020
  3. 4

    Shopify Flow

    by Shopify · 14,672 reviews

    4.7

    Shopify Flow is your automation and integration platform for ecommerce..

    What merchants say: Merchants appreciate this app for its ability to automate repetitive tasks and streamline operations, saving time and enhancing efficiency. It features a user-friendly drag-and-drop editor and various templates, making it easy to set up custom workflows like email automation and VIP client tagging. Its integration with Shopify and reliable handling of large task volumes, along with supportive updates and AI assistance, significantly improve business operations.

    • Free plan
    • Since 2017
  4. 5

    Loox ‑ Visual Product Reviews

    by Loox · 9,837 reviews

    4.9

    Social proof that looks amazing - product reviews, photo reviews, video reviews, and referrals.

    What merchants say: Merchants highly recommend this app for boosting customer trust and conversions through its review features, including photo reviews that enhance product authenticity. They praise its user-friendly setup, customizable widgets, and the option to offer review discounts. The app integrates well with Shopify, maintains site speed, and provides excellent customer support, with a team ready to assist with issues and customizations.

    Used by 49,304 stores
    • Paid
    • Free trial
    • BFS
    • Since 2015
  5. 6

    Pop Convert ‑ Pop Ups, Banners

    by Pop Convert · 8,717 reviews

    4.9

    Use popups and banners to collect emails and phone numbers from visitors and boost sales!

    What merchants say: Merchants highly recommend this app for boosting engagement and conversions through effective pop-ups and banners. They appreciate the customizable templates, easy drag-and-drop editor, and features like A/B testing and precise targeting. The app is noted for not slowing down websites and integrates well with Shopify themes. Customer support is also praised for its responsiveness and helpfulness in resolving issues.

    Used by 26,963 stores
    • Free plan
    • Free trial
    • BFS
    • Since 2021
  6. 7

    SendWILL Popup Email Marketing

    by SendWILL · 7,723 reviews

    4.9

    SendWILL (Ecomsend): grow your list with popups, send email campaigns & automate sales on autopilot.

    What merchants say: Merchants highly recommend this app for boosting sales and increasing subscriber numbers through features like exit-intent popups and discount offers. It's praised for its user-friendly interface, easy setup, and extensive customization options. The smooth Shopify integration and reliable performance are notable, along with exceptional customer support that quickly resolves issues. Key features also include email capture and customizable popup timings to reduce cart abandonment and enhance email sign-ups.

    Used by 535 stores
    • Free plan
    • BFS
    • Since 2022
  7. 8

    Kaching Bundles & Upsells

    by Kaching Bundles & Upsells · 6,267 reviews

    5.0

    Increase your average order value with offering bundles, gifts, and applying volume discounts!

    What merchants say: Merchants highly recommend this app for boosting sales and increasing average order value through customizable bundle offers like "Buy 2 Save 10%" and "Buy 3 Save 15%". It's praised for its ease of use, seamless Shopify integration, and extensive customization options, including A/B testing. The app maintains website speed and is supported by responsive customer service, making it a valuable tool for enhancing product page aesthetics and conversion rates.

    Used by 33,792 stores
    • Free plan
    • Free trial
    • BFS
    • Since 2022
  8. 9

    Facebook & Instagram

    by Meta · 5,761 reviews

    3.9

    The official app from Meta. Seamlessly manage your Facebook and Instagram presence from one place.

    Used by 44,579 stores
    • Free plan
    • Since 2018
  9. 10

    Google & YouTube

    by Google LLC · 5,522 reviews

    4.5

    Connect your store to Google and YouTube to help turn more shoppers into customers

    What merchants say: Merchants appreciate this app for its easy setup and seamless integration with Shopify, automating product syncing and reducing manual work. The customer support is highlighted for its helpfulness in managing Google Ads and resolving issues. Features like the Product Studio enhance product visibility on Google and YouTube, boosting traffic and sales. Merchants find the app reliable and effective in supporting business growth.

    Used by 82,007 stores
    • Free plan
    • Since 2017
  10. 11

    Shopify Messaging

    by Shopify · 4,643 reviews

    4.8

    Reach customers through both email and SMS with flexible pricing, all built for commerce by Shopify.

    What merchants say: Merchants highly value this app for its ability to boost traffic and customer engagement through cost-effective email campaigns. Its intuitive interface allows easy creation and customization of emails, integrated seamlessly with Shopify. Features like segmentation, automation, and product discounts are appreciated, though some desire more template variety and advanced analytics. Reliable deliverability and consistent branding across devices are noted benefits, with generally adequate support.

    • Free plan
    • Since 2020
  11. 12

    Yotpo: Product Reviews

    by Yotpo · 4,634 reviews

    4.8

    Collect and display product reviews and ratings to showcase social proof and build trust.

    What merchants say: Merchants highly recommend this app for its effective management and display of product reviews, boosting customer trust and engagement. Its user-friendly interface allows easy monitoring and response to feedback, with features like real-time updates and customizable review request emails. The support team is praised for quick, effective assistance and excellent communication, especially the real-time chat feature, enhancing the user experience.

    Used by 18,040 stores
    • Free plan
    • BFS
    • Since 2011
  12. 13

    Smile: Loyalty Program Rewards

    by Smile.io · 4,629 reviews

    4.9

    Launch a loyalty program in minutes — with points, rewards, VIP tiers, referrals and more.

    What merchants say: Merchants appreciate this app for boosting customer engagement and retention through customizable loyalty programs. It's easy to set up and integrates smoothly with Shopify and Shopify POS, enhancing both online and in-store interactions. The app is noted for its reliability and the responsive customer support team, which significantly contributes to improving customer lifetime value. Merchants recommend it for its comprehensive features and dependable performance.

    Used by 43,783 stores
    • Free plan
    • BFS
    • Since 2014
  13. 14

    BOGOS: Free Gift Bundle Upsell

    by BOGOS · 4,474 reviews

    5.0

    Boost AOV with BOGO, Buy x get y, Free gift with purchase, Bundle, Volume Discount, Checkout Upsell

    What merchants say: Merchants highly recommend this app for enhancing promotional strategies like BOGO and bundle offers through its user-friendly interface and seamless integration. They appreciate features like automatic gift addition and attractive displays that boost customer engagement and sales. The app is noted for its reliability and smooth functionality. Excellent customer support is also highlighted, with professionals providing responsive assistance tailored to specific needs.

    Used by 7,310 stores
    • Free plan
    • Free trial
    • BFS
    • Since 2014
  14. 15

    Back In Stock,Notify Me: Kbite

    by CartBite · 4,253 reviews

    5.0

    Notify Customers with Restock Alert when items are back in stock & make out-of-stock waitlist

    What merchants say: Merchants highly recommend this app for its ability to automatically notify customers when items are back in stock, boosting sales and reducing manual effort. They appreciate its seamless Shopify integration, customizable notification buttons, and reliable performance across product variants. The option for tailored email/SMS alerts enhances customer engagement. Exceptional, responsive customer support further elevates the user experience.

    Used by 38 stores
    • Free plan
    • Free trial
    • BFS
    • Since 2021
  15. 16

    Privy ‑ Email, SMS & Pop Ups

    by Privy Operations · 4,206 reviews

    4.5

    Your all-in-one ecommerce platform to grow your sales with popups, email, and SMS marketing.

    What merchants say: Merchants highly recommend this app for its effective pop-ups, email marketing, and SMS features that boost email sign-ups and sales. They value its easy Shopify integration, user-friendly customization, and scalability for all business sizes. The responsive customer support and educational resources are also praised for enhancing marketing strategies.

    Used by 34,140 stores
    • Paid
    • Since 2015
  16. 17

    Notify! Back in Stock|PreOrder

    by Notify Me! · 3,898 reviews

    4.9

    Notify Me! for back in stock alert, backorder, out of stock waiting list, low stock alert & wishlist

    What merchants say: Merchants highly recommend this app for boosting customer engagement and sales with its notification features for back-in-stock and pre-order items. They value its user-friendly setup, seamless Shopify integration, and versatile notification options including email, SMS, and push alerts. The consolidation of pre-orders, alerts, and wishlists into one platform, reliable performance, and responsive customer support for customization and troubleshooting are also highlighted as significant benefits.

    Used by 25 stores
    • Free plan
    • Free trial
    • BFS
    • Since 2020
  17. 18

    UpPromote Affiliate Marketing

    by UpPromote · 3,871 reviews

    4.9

    Complete, easy referral & affiliate program app, trusted by top brands & experts to scale up revenue

    What merchants say: Merchants highly recommend this app for managing and scaling affiliate programs within Shopify. It features customizable commission structures, automated tracking, and real-time dashboards, enhancing influencer relationship and sales management. The intuitive design suits both new and experienced merchants, and the customer support is noted for its responsiveness and helpfulness, providing detailed guidance via chat.

    Used by 33,990 stores
    • Free plan
    • Free trial
    • BFS
    • Since 2019
  18. 19

    Preorder, Back In Stock ‑ STOQ

    by Artos Software · 3,798 reviews

    5.0

    Sell preorder & backorders with partial payments. Send Back in stock alerts on restock to waitlists!

    What merchants say: Merchants highly recommend this app for its effective back-in-stock notifications and pre-order management, noting it helps capture sales and streamline demand. They praise its easy setup, user-friendly interface, and seamless Shopify integration. The customizable features align well with various branding needs. Merchants also commend the reliable performance and responsive support team, which efficiently resolves issues, enhancing business operations significantly.

    Used by 23,603 stores
    • Free plan
    • Free trial
    • BFS
    • Since 2021
  19. 20

    Stamped Reviews & Loyalty

    by Stamped.io · 3,752 reviews

    4.7

    Stamped helps you earn new customers, reward loyalty and grow your business in one app.

    What merchants say: Merchants highly recommend this app for managing and showcasing customer reviews, noting its seamless Shopify integration and Google Shopping compatibility. It boosts SEO and enhances product visibility with features like rich snippets and loyalty programs. The customization options and ability to handle large volumes of reviews are particularly valued. Merchants also praise the responsive and effective customer support team, highlighting the app's positive impact on their online stores.

    Used by 27,884 stores
    • Paid
    • BFS
    • Since 2016
  20. 21

    Pumper Bundles Quantity Breaks

    by Profit Pumper Bundle · 3,552 reviews

    4.9

    Increase AOV with Bundle Offers, Quantity Breaks, Free Gifts & BOGO Volume Discounts.

    What merchants say: Merchants highly recommend this app for boosting sales and average order values through its bundle quantity breaks and discounts. It's easy to set up and use, with no technical skills required, and offers customizable bundling options. The app maintains a clean look on product pages and integrates smoothly with Shopify, ensuring no slowdowns. Exceptional customer support includes responsive assistance and custom code adjustments.

    Used by 12 stores
    • Free plan
    • Free trial
    • BFS
    • Since 2023
  21. 22

    FBP | Fast Bundle Product

    by Fast Bundle · 3,541 reviews

    5.0

    Seamlessly create all bundle types like mix and match, BOGO, addons, etc, to effortlessly boost AOV!

    What merchants say: Merchants highly recommend this app for boosting average order values through effective product bundling, particularly praising the "Buy X Get Y" feature for its user-friendliness and sales enhancement. It integrates seamlessly with store themes and does not slow down websites. The customer support team is also highlighted for their responsive and personalized assistance, further enhancing the app's appeal for improving online store functionality and sales.

    Used by 12,395 stores
    • Free plan
    • Free trial
    • BFS
    • Since 2020
  22. 23

    Klaviyo: Email Marketing & SMS

    by Klaviyo · 3,371 reviews

    4.7

    AI marketing and customer service automation for email marketing, SMS, and WhatsApp to grow faster.

    What merchants say: Merchants appreciate this app for its seamless Shopify integration, enhancing email campaign management and targeted promotions. It features robust automation for abandoned carts and follow-ups, advanced segmentation for effective campaigns, and insightful analytics. The drag-and-drop editor is generally easy to use, and customer support is responsive with live chat. Educational resources are helpful, and the app supports scalable business growth by boosting customer engagement and sales.

    Used by 250,871 stores
    • Free plan
    • Since 2012
  23. 24

    Omnisend Email Marketing & SMS

    by Omnisend · 3,189 reviews

    4.7

    Create email marketing campaigns. Use popups to get more emails and sell to more people.

    What merchants say: Merchants highly recommend this app for boosting sales and conversions with features like automated welcome emails and cart recovery. They appreciate its user-friendly interface, including a drag-and-drop email builder and effective segmentation tools. Seamless Shopify integration enhances customer data management. The responsive, 24/7 customer support is noted for its personalized assistance. Regular updates keep the platform reliable for dynamic e-commerce needs.

    Used by 39,797 stores
    • Free plan
    • BFS
    • Since 2014
  24. 25

    Recharge Subscriptions

    by Recharge · 3,133 reviews

    4.8

    Your all-in-one solution for subscription growth & retention. Launch now with a 60-day free trial!

    What merchants say: Merchants highly recommend this app for its robust subscription management and customer support. They appreciate the ease of migration from other platforms, effective customer retention tools, and continuous feature updates. The technical team is praised for their quick problem resolution and valuable implementation support, making it a user-friendly solution for subscription services.

    Used by 15,029 stores
    • Paid
    • Free trial
    • BFS
    • Since 2014

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